Readings

Four bounded looks at a catalog

Pick the question you actually have. A conversion drop is not a mix problem; a thin basket is not a calendar collision. Each reading has its own dossier and readout.

Clothing racks and hanging garments in a brightly lit retail floor

Flagship engagement

Conversion path reading

A structured walk through product pages, cart steps, and checkout friction, written as merchandising notes rather than a software scorecard.

From USD 2,400 for a single-category reading. See Rates for what changes the fee.

Reading details

Paper shopping bags standing on a wooden table

Attachment and mix

Basket composition study

A reading of what actually sits together in paid baskets: attachments, lonely hero SKUs, and categories that never share a cart.

From USD 1,800 for up to 8,000 order lines.

Reading details

Apparel hanging in a clothing shop with warm lighting

Assortment balance

Category mix assessment

A judgment on whether a category is crowded with near-duplicates, starved of entry prices, or missing a credible mid-tier.

From USD 1,350 per category.

Reading details

Wrapped gifts and seasonal paper on a table

Timing and story

Seasonal merchandising calendar review

A critique of how launch weeks, markdowns, and story modules line up with the actual selling calendar you already run.

From USD 950 per season of up to sixteen weeks.

Reading details