Journal
When a hero SKU crowds out attachments
A jewelry catalog kept a single pendant in the hero slot on home, listing, and cart. The pendant deserved the attention: it was the only piece with a waiting list. Attachments — chains of a second length, a cloth, a spare clasp — never appeared in the same viewport as the pendant.
Baskets confirmed the crowding. Orders that contained the pendant rarely contained the cloth, even though the product page mentioned tarnish. The cloth lived three clicks away in 'care'.
The reading suggested a quieter home module: the pendant still led, but the second tile was the cloth photographed on the same stone the pendant used. Cart copy named the cloth as the thing that keeps the waiting-list piece presentable, not as a generic add-on.
Hero crowding is not vanity. It is a layout habit that treats supporting SKUs as clutter. If the supporting SKU is genuinely clutter, say so and stop buying it. If it is care, it belongs in the same glance as the hero.